Christopher Croft became CEO of LIIBA in January 2016. Prior to that, he was head of the London Market Group’s Secretariat where he led the work that produced the milestone London Matters report. He began his career as a Government economist and spent 10 years in financial services regulation prior to joining LMG. As part of his LIIBA role, he is also a Director of BIPAR (European Federation of Insurance Intermediaries) and sits on the Executive Committee of the World Federation of Insurance Intermediaries (WFII). He is also a past Vice President of the Insurance Institute of London.